Kettle Bikes
A cheerful shop for a 17-kilo city e-bike that comes with a mechanic who visits your door.
01 — The brief
E-bikes are expensive and most people want to ride one before buying. Kettle had no showroom and the old site asked people to email for a test ride.
02 — The approach
The test ride is the main button on every page: pick a time, and a Kettle mechanic brings the bike to your street. The configurator shows the bike in your colour on a real Amsterdam street, and the blue is the colour of the frame.
03 — The result
1,900 test rides were booked in the first quarter, and 31% of riders bought a bike within a month.
Every page, designed
In the client’s words
The site turned our biggest weakness, no shop, into the best part of buying a Kettle.
Daan Visser
CEO, Kettle Bikes
Credits
Photography: Kettle · Configurator: Noor Vaskel with Kaspar Holm
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Verra Wines
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