Lumo Eyewear
A loud, yellow shop for hand-finished acetate frames: twelve shapes, forty colours, one price with lenses included.
01 — The brief
Lumo sold beautiful frames through a template shop that hid the best thing about them: one price, prescription lenses included. Visitors left to compare prices elsewhere.
02 — The approach
We put the price in the headline and the colour on the page. The shop is built around shape first, then colour, with a try-on flow that shows every frame on three different faces. The yellow is Lumo's case lining, finally used as a colour instead of a detail.
03 — The result
Online frame sales rose 2.4 times year on year, and returns for fit fell by a third.
Every page, designed
In the client’s words
We stopped hiding the price and started selling it. It's the best decision we made this year.
Luca Bernasconi
Co-founder, Lumo Eyewear
Credits
Photography: Lumo campaign · Try-on: Fitline · Development: Noor Vaskel with Kaspar Holm
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Kasa Nord
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