How I price a website

I stopped quoting by the page three years ago. Pages are a bad unit: a home page can take three weeks and a legal page an hour. Now I price in weeks of focused work, and every proposal says what each week delivers.

The week model

A typical site is six to nine weeks. Week one is the brief and the writing, weeks two to four are design, and the rest is building, testing and launch. Each week ends with something the client can click.

Clients like it because they can see progress and cut scope by the week instead of arguing over deliverables. I like it because it values time, which is the only thing I actually sell.

What’s always included

Every project includes the CMS set-up, a training call, and thirty days of fixes after launch. Nothing surprises anyone later.