Fieldnote Audio
A launch site for open-back headphones built to be repaired for twenty years, with every part sold separately.
01 — The brief
Fieldnote was launching one product against brands with thousand-person marketing teams. Its only real advantage was repairability, which usually reads as a footnote.
02 — The approach
We made repair the story. The product page takes the headphones apart as you scroll, with the price of every spare part on its label. The site is dark to match the studio, with a single orange for anything you can buy.
03 — The result
€410,000 in pre-orders in the first 30 days, and the spare-parts page is the second most visited page on the site.
Every page, designed
In the client’s words
The exploded view sold more headphones than any review did.
Jonas Weber
Founder, Fieldnote Audio
Credits
Photography: Fieldnote studio · 3D: Parts & Light · Development: Noor Vaskel
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