Ostra
A site for a 22-seat seafood counter on Rua da Boavista, with a menu that changes every morning.
01 — The brief
Ostra's menu changes with the boat, but the website showed a PDF from two summers ago. Tables were booked by phone during service, and no-shows cost them most Friday nights.
02 — The approach
The menu is edited from a phone at 9am and publishes instantly, with prices. Arches from the dining room frame every photograph. Booking takes a small deposit that comes off the bill, explained in one friendly sentence.
03 — The result
No-shows dropped to zero in the first three months, and the kitchen stopped answering the phone during service.
Every page, designed
In the client’s words
The chef updates the menu from the fish market now. Guests love reading it on the tram.
Rui Matos
Owner, Ostra
Credits
Photography: Ostra · Booking: TableLine · Development: Noor Vaskel
Next project →
Arden Outdoor
Got a website that should look like the thing you make?